Merry Christmas from Primo Cigar Shop!

Join us Thursday, December 18th for our

Annual Christmas Holiday Party

from 4 - 8 pm



Mike Watman and the staff at Primo's
will be presenting the all new


( Read more about the SYMMETRY )

And of course, we'll be offering great deals on all the other fine lines from Ashton:
The Classics - Aged Maduros - VSG's - Cabinets - and ESG's

Join us!
This Thursday, December 15th from 4-8 pm, enjoy great deals on Ashton Cigars, refreshments, Holiday Cheer and an all around good time!

Holiday Gift Giving, Simplified

PRIMO'S CUSTOM HOLIDAY VITOLA SAMPLERS!  Specially selected gift packs of your favorite shapes....four cigars at a special price!

We're talkin' some ultra-premium sticks here!
Each one wrapped in its own holiday gift pack.
Prices range from $37.95 to $52.95.

The supplies on these are limited,
so get 'em while they're hot!

More details on these Holiday Samplers




Never before has Primo's offered such a Sampler!  These are absolutely THE best, most sought after legal cigars you can buy! 

Here you have one for every day of the week from Christmas through New Year's Day!

Check it out here

PRIMO KNOWS... The pipe smoker cannot have enough pipes in his or her collection!

We carry a full line of Joh's pipes. These one-of-a-kind works of art are handcarved in Denmark by one of the country's most experienced pipe carvers. We also carry the Peterson line, still handcrafted in Dublin, Ireland. These are some of THE classic shapes in all of pipedom and a must-have for any Sherlock Holmes fanatic.

To go along with that pipe purchase, we have pipe lighters, tampers, pipe racks and our exclusive holiday pipe tobacco sampler: four of our most popular blends.

The cigar smoker is more than covered! 

We have double, triple and even quad torch lighters, all tested at our altitude! 

Ashtrays of every shape and size including the Stinky, considered by many to be the
best cigar ashtray design of all time! 

Humidors in all price ranges and cigar quantities. For the cigar smoker on the go we have a huge selection of high-density travel humidors from five to fifty sticks.

utters? Boy, do we have 'em!  Again, in all price ranges from economy to the all steel Montecristo to a complete line of Xikar and more! 

Primo is definitely your one-stop cigar and pipe shopping destination. Come on in and let our expert and friendly staff give guidance and advice for your Holiday purchases.



Primo is definitely your one-stop cigar and pipe shopping destination.  Come on in
and let our expert, friendly staff give guidance and advice for your Holiday purchases.

Primo Store hours and location.

Take a short video tour of Primo.

Primo also hosts a private club, where members enjoy 24/7 access, using a keyless prox-card entry system, among other unique priveleges. A limited number of memberships are still available. Why not stop in today and see if you'd like to join? The staff will be happy to give you a tour. NOTE: we offer part-time memberships to those people whose primary residence is out of state. Also, if you're vacationing in Santa Fe, you may want to take advantage of a short-term monthly membership, allowing you to maximize your relaxation and enjoyment while visiting the City Different.

Click here for a picture preview of the club.

A small sample of our fine cigar brands: Arturo Fuente, Ashton, Avo, Brickhouse, Cain, Camacho, Casa Magna, Cohiba, Chupa Cabras by Esteban Carreras, Cusano, Diamond Crown, Flor De Oliva, Fonseca, Fuente Fuente Opus X and Anejo's, Gurkha, H. Upmann, Illusione, La Aroma De Cuba, La Aurora, Lakey, La Palina, Macanudo, Monte Cristo, My Father, Nub, Oktoberfest, Oliva, Padron, Partagas, Perdomo, Punch, Regius, Romeo y Julieta, San Cristobal, Sancho Panza, Vega Fina, Villiger and many more. We also carry a large line of tinned small cigars and cigarillos
as well as dry-cured cigars.


328 Sandoval Street Santa Fe, NM 87501